1. Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems

Chris Calori

Signage and Wayfinding Design is a comprehensive and accessible resource that enables readers to apply a standard, proven design process to large and small projects in an efficient and systematic manner. Environmental graphic design is the development of a systematic, visually cohesive graphic communication system for a given site within the built environment. Increasingly recognized as a contributor to well-being, safety and security in unfamiliar and high-stress environments, EGD is also being used to extend and reinforce the brand experience.

    Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems

    Chris Calori

    Signage and Wayfinding Design is a comprehensive and accessible resource that enables readers to apply a standard, proven design process to large and small projects in an efficient and systematic manner. Environmental graphic design is the development of a systematic, visually cohesive graphic communication system for a given site within the built environment. Increasingly recognized as a contributor to well-being, safety and security in unfamiliar and high-stress environments, EGD is also being used to extend and reinforce the brand experience.

  2. A Smile in the Mind

Beryl McAlhone

This text explores witty thinking, looking at clever ideas rather than funny drawing, and gathering together the best examples of graphic wit since the 1960s. Work is included from more than 300 designers in the US, Britain, Europe and Japan.

    A Smile in the Mind

    Beryl McAlhone

    This text explores witty thinking, looking at clever ideas rather than funny drawing, and gathering together the best examples of graphic wit since the 1960s. Work is included from more than 300 designers in the US, Britain, Europe and Japan.

  3. International Type Book

Adrian Frutiger

    International Type Book

    Adrian Frutiger

  4. Weirdo Deluxe: The Wild World of Pop Surrealism & Lowbrow Art

Matt Dukes Jordan

“Lowbrow” it may be called, but high-profile best describes the cultural impact of this contemporary art movement. Found everywhere from wine labels and high-end bar accessories to major motion pictures (Teacher’s Pet, the upcoming Pink Panther), the visibility of this dynamic work has rapidly increased in the last few years to worldwide recognition and acclaim. Weirdo Deluxe is the first significant manifesto of the genrea riotous blend of pop culture, street culture, pop art, and surrealismand includes profiles of and interviews with 23 leading artists and hundreds of outrageous examples of their work. Special features include an expansive timeline, and peeks at the artists’ collections and influences. Weirdo Deluxe is at once a primer and lowbrow art sourcebook as well as a visual homage to pop culture.

    Weirdo Deluxe: The Wild World of Pop Surrealism & Lowbrow Art

    Matt Dukes Jordan

    “Lowbrow” it may be called, but high-profile best describes the cultural impact of this contemporary art movement. Found everywhere from wine labels and high-end bar accessories to major motion pictures (Teacher’s Pet, the upcoming Pink Panther), the visibility of this dynamic work has rapidly increased in the last few years to worldwide recognition and acclaim. Weirdo Deluxe is the first significant manifesto of the genrea riotous blend of pop culture, street culture, pop art, and surrealismand includes profiles of and interviews with 23 leading artists and hundreds of outrageous examples of their work. Special features include an expansive timeline, and peeks at the artists’ collections and influences. Weirdo Deluxe is at once a primer and lowbrow art sourcebook as well as a visual homage to pop culture.

  5. The Alphabet and Elements of Lettering
Frederic W. Goudy

    The Alphabet and Elements of Lettering

    Frederic W. Goudy

  6. The Complete Typographer, The (3rd Edition)

Will Hill

This hands-on design guide helps students build a foundation for the development of an individual typographic sensibility by providing a brief outline of the evolution of type, an introduction to the language and terminology of type and type setting, fundamental rules and conventions of professional practice, and key decisions on type selection and page layout. More typefaces are now readily available to a wider public than at any time in the past—this book presents a basis for the confident and informed exploration of a rich and vivid medium that continues to play a fundamental role in human communication.

    The Complete Typographer, The (3rd Edition)

    Will Hill

    This hands-on design guide helps students build a foundation for the development of an individual typographic sensibility by providing a brief outline of the evolution of type, an introduction to the language and terminology of type and type setting, fundamental rules and conventions of professional practice, and key decisions on type selection and page layout. More typefaces are now readily available to a wider public than at any time in the past—this book presents a basis for the confident and informed exploration of a rich and vivid medium that continues to play a fundamental role in human communication.

  7. 1,000 Type Treatments: From Script To Serif, Letterforms Used To Perfection
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    1,000 Type Treatments: From Script To Serif, Letterforms Used To Perfection

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  8. AIGA Professional Practices in Graphic Design: American Institute of Graphic Arts

Tad Crawford

A main selection of the Graphic Design Book Club, AIGA Professional Practices in Graphic Design is a comprehensive guide to every aspect of the graphic design business, from designer relationships with clients, employees, and suppliers to management issues, marketing strategies, rights, and ethical standards. It covers negotiation principles, setting fees, contracts, structuring the design firm, audits, insurance basics, studio safety, marketing on the World Wide Web, copyright and licensing, trademark infringement, and business ethics. Short and long versions of the AIGA Standard Form of Agreement are included for easy reference, and a complete resources section highlights selected publications and organizations for graphic designers.

    AIGA Professional Practices in Graphic Design: American Institute of Graphic Arts

    Tad Crawford

    A main selection of the Graphic Design Book Club, AIGA Professional Practices in Graphic Design is a comprehensive guide to every aspect of the graphic design business, from designer relationships with clients, employees, and suppliers to management issues, marketing strategies, rights, and ethical standards. It covers negotiation principles, setting fees, contracts, structuring the design firm, audits, insurance basics, studio safety, marketing on the World Wide Web, copyright and licensing, trademark infringement, and business ethics. Short and long versions of the AIGA Standard Form of Agreement are included for easy reference, and a complete resources section highlights selected publications and organizations for graphic designers.

  9. Chip Kidd (Monographics)

Veronique Vienne

Chip Kidd is renowned and revered as a maverick graphic designer. Specifically, Kidd’s book jacket designs for such major New York publishers as Alfred A. Knopf are among the most significant and innovative of our time. This richly illustrated book-the first critical selection of Kidd’s design work-looks closely at this contemporary visual pioneer. VŽronique Vienne presents a full and nuanced view of Kidd, discussing how he has developed celebrity status as a designer, design critic, lecturer, and editor. She also relates how Kidd is greatly influenced by popular culture, noting his vast collection of Batman memorabilia. Vienne concludes by examining Kidd’s editorial involvement with books on cartoonists as well as his own first novel, The Cheese Monkeys, published in 2001 to critical acclaim. Chip Kidd reveals the fascinating life and career of a revolutionary graphic designer with a winning public persona, whose ambitions now also lean toward editing and writing. The book will appeal to anyone involved in design and popular culture as well as admirers of Kidd’s extraordinary creative spirit.

    Chip Kidd (Monographics)

    Veronique Vienne

    Chip Kidd is renowned and revered as a maverick graphic designer. Specifically, Kidd’s book jacket designs for such major New York publishers as Alfred A. Knopf are among the most significant and innovative of our time. This richly illustrated book-the first critical selection of Kidd’s design work-looks closely at this contemporary visual pioneer. VŽronique Vienne presents a full and nuanced view of Kidd, discussing how he has developed celebrity status as a designer, design critic, lecturer, and editor. She also relates how Kidd is greatly influenced by popular culture, noting his vast collection of Batman memorabilia. Vienne concludes by examining Kidd’s editorial involvement with books on cartoonists as well as his own first novel, The Cheese Monkeys, published in 2001 to critical acclaim. Chip Kidd reveals the fascinating life and career of a revolutionary graphic designer with a winning public persona, whose ambitions now also lean toward editing and writing. The book will appeal to anyone involved in design and popular culture as well as admirers of Kidd’s extraordinary creative spirit.

  10. Bauhaus 1919-1928
Herbert Bayer

    Bauhaus 1919-1928

    Herbert Bayer

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